Resume

Sep 2024-

Built the blueprint for the marketing plan, brand strategy, and budget as the agency's first marketing hire.
Surpassed quarter-over-quarter pipeline and MQLs in the first 90 days in the role by 11% with $1M in additional pipeline, despite Q4 seasonality.
Worked on the creative strategy for a major multi-brand pitch valued at $1.6M, winning the account in the first 90 days in the role.
Spearheaded creative strategy for owned and sponsored events, including Shelftopia, an invite-only brand summit featuring industry leaders. Tested sponsorships with $65K investment driving 10x pipeline.
Revised Google Paid Search strategy, achieving a 23% CVR from MQL to SQL, generating a steady flow of high-quality leads from $500M+ companies while saving five figures in ad spend.
Activated award entries, helping The Shelf win two Summit International Awards.
Secured $60K worth of earned speaking in the first 5 months.
Created a new LinkedIn video strategy, resulting in 488% increase in impressions, 275% increase in reactions, 200% increase in comments.

Aug 2023-Sep 2024

Established US marketing strategy and team to drive brand awareness and growth in the market. Worked on global campaign and business line launches and topline marketing strategy together with the founders and CMO.
Worked on demand generation, new business pitches, and RFIs, driving 120% growth in pipeline and 312% increase in qualified leads YoY.
Expanded regional PR efforts, securing a record 300+ PR hits in H1 2024 and attracting $500K in earned speaking opportunities
Ran global content marketing strategy, team, and execution to generate enterprise leads from companies like L’Oreal, Unilever, Ambev, and drove 100% LinkedIn follower growth.
Activated launches of new service lines and units for the agency in the US, including BDB’s innovation unit, Muse and 529: The Creator Club.
Managed the regional marketing team and strategic partnerships with TikTok and Snap.

Sep 2022- March 2023

Led brand marketing, content, and communications for the 550-person independent digital agency Power Digital to secure 45+ pieces of coverage in the first five months, including Digiday, The Drum, MarketingBrew, Glossy, and Campaign.
Led acquisition communications on Power Digital acquiring the Boston-based agency Sproutward, placing the story as an exclusive on Adexchanger and on Adweek and AdAge.
Led award initiatives to secure accolades like: Inc Best in Business, Ad Age Best Places to Work, Adweek’s Fastest Growing Agencies, 4X AVA Awards (2 Gold, 2 Platinum).
Developed and managed the editorial calendar, producing 10–15 SEO-driven blog posts per month, launching a monthly newsletter, revamping the case study program, and overseeing organic social (TikTok & LinkedIn)
Led content and comms on various go-to-market initiatives, such as launching the agency’s TikTok marketing services; wrote a TikTok playbook and oversaw the creation of launch campaign assets, PR strategy, and internal communications.
Led the strategy and efforts on partner marketing initiatives and co-marketing opportunities and programs with TikTok, Amazon, and with tech partners like Attentive, Klaviyo, SimonData.

Sep 2019-Sep 2022

Led global brand strategy, defining Celtra’s repositioning as the category leader in creative automation, contributing to its successful exit in 2021.
Managed multimillion-dollar marketing budgets and global integrated marketing teams.
Developed and executed brand messaging for two product suite launches targeting media companies and brands.
Directed campaign copy and brand messaging for Celtra Studio clients, including Mattel/ Fisher-Price, as well as new business pitches and RFPs.
Produced and hosted the Brand-Side podcast with 500K streams to date, interviewed creative leaders at companies like The Badger Agency, Wish, Deloitte, TBWA, Tidal, MullenLowe, Mattel, YETI, Public Goods, Pandora, Stitch Fix, Smile Direct Club, and more.
Managed the creative, marketing, and content team globally: content, design, regional marketers, and external PR and design agencies.
Wrote and oversaw content creation for organic social media, blog articles, bylines, multichannel campaign copy across OOH, paid search and social, print, website and landing page copy.

March 2017-Sep 2019

Led Americas Marketing and previously Content Marketing at the high-growth social advertising startup Smartly.
Helped position the brand in the market to secure a $300 million majority investment, 100+ media hits, and over $1billion in annual ad spend.
Managed revenue marketing for the Americas, driving several million in annual pipeline from enterprise leads like Heineken, Uniqlo, HelloFresh, and Alaska Airlines.
Built the content team from ground up, developed a content and creative strategy for Smartly across owned, paid, and earned content, go-to-market strategy for creative services together with Meta.
Drove category leadership strategy, securing 100+ media placements and shaping Smartly’s brand perception.
Led brand messaging and copy streams for Smartly Studio clients: Thinx, Tim Hortons, and more.
Spoke at industry events like Advertising Week and featured on multiple industry podcasts.
Guest-authored thought leadership articles for Mediapost, Adweek, eMarketer, Digiday.