Brands are content. Content is culture. House of Content is a podcast that unpacks it all. The weekly show dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media.

Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page.

Listen and follow on Apple Podcasts.

Celtra took over the carpet wrapping Le Palais and La Croisette with an OOH campaign of 90 placements around the Cannes Lions International Festival of Creativity.

This Eurobest Grand Prix winner is a sitcom about a fictional ad agency that sells real campaigns to real brands. After each episode, we launched the integrated campaigns that were created in the actual episode. Brands like Nissan and Lidl bought spots in the show and the format was sold to multiple countries.

Oh, and did I mention we got David Hasselhoff to star in the sitcom? That was a fun one.

Billion Dollar Influence is a biweekly newsletter for the influencer agency Billion Dollar Boy. The content program dives deep into creator economy trends and topics marketers should know about.

The first editions broke content performance benchmarks with an open rate of 42% and up. Read the editions here.

Brand, communications, and content marketing for the independent digital agency Power Digital:

• Grew LinkedIn followers by over 10K in five months through a rich organic strategy that leaned on company thought leaders, client stories, trends and PR hits to strengthen the Power’s brand in the industry.

• Oversaw PR and external communications to secure 45+ pieces of coverage in the first five months, including Digiday, The Drum, MarketingBrew, Glossy, and Campaign.

• Identified subject-matter experts for real-time media commentary, drafted and finalized submissions to reporters.

• Ideated proactive media pitches and collaborated with account teams to identify client stories suitable for PR.

• Led acquisition communications on Power Digital acquiring the Boston-based agency Sproutward, placing the story as an exclusive on Adexchanger and later on Adweek and Ad Age.

• Led awards strategy that helped secure multiple awards: Power Digital was named Inc’s Best in Business, Ad Age Best Places to Work 2023, Adweek’s Fastest Growing Agencies, 4x AVA Awards (2 Gold, 2 Platinum).

• Established a robust content strategy and oversaw the creation of 10-15 SEO-driven blogs a month, launched a monthly newsletter, revamped the case study program, and oversaw the organic social team, including TikTok.

I host the Brand-Side podcast, a show that features marketers and creative leaders from brands and agencies like Tidal, Mattel, TBWA, Stitch Fix, Pandora, Deloitte Digital, SmileDirectClub, Wish, Wunderman Thompson, and Badger Agency.

The show has quarter-million streams to date - listen and follow on Apple or wherever you listen to podcasts.

1500 acid attacks are reported every year. The true number is some 60% higher.

Most victims are women in developing countries with little to no access to care or reconstructive surgery.

The Anti Acid Face Mask is a beauty product that doubles as an awareness and fundraising campaign. It shines a light on the issue while raising funds to help the victims get better.

We rebranded Seppälä, the 85-year-old fast-fashion company with 100 stores in Northern Europe:

• A playful design identity to highlight the joy of dressing to look and feel like yourself

• The new brand platform put a stop to using emaciated models to champion diversity, instead

• To go beyond marketing, we had the brand change its sizing to better fit women in Finland

• The brand pivoted back to communicating in Finnish instead of using English headlines and copy

• We sourced all models on the brand’s social channels long before body positivity became a global movement in fashion and beauty

Nissan Rumble is a Cannes Cyber Bronze winning social media campaign and activation.

The pan-Nordic race was broadcast exclusively on Facebook with Nordic celebrities as pilots. Their co-pilots were selected from Nissan’s social media community.

The teams had to stage outrageous social media stunts to get ahead: the contestants would only receive more fuel by getting Facebook Likes for their videos and posts on the platform.

2.8 million people followed the rally. 400,000 posts, likes, comments, and shares.

The Finnish public loves two things: American soap opera and and sports betting. We brought these two together in a branded entertainment campaign for the sports betting company Veikkaus. We flew in Ronn Moss, the iconic Bold and the Beautiful actor to star alongside Finnish athletes who were terrible at acting but hilarious in their own right.

The soap opera series reached 2,5 million people in Finland (almost half of the population) and won gold at Vuoden Huiput, the most prominent ad award show in the nation.

Lead marketing and communications for the Celtra rebrand.